Update: 04.07.2023
Last week: 25 week 2023 (19.06.2023 - 25.06.2023)
Last full month: May 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 690 | 8.3% | 9.4% | 0.2 | 12 684 585 | 9.8% | 7.9% | 0.4 | 5.5% |
| MoM | 27 026 | -9.8% | 8.7% | -0.2 | 50 138 313 | -8.8% | 7.3% | -0.1 | -8.1% |
| YTD | 150 500 | 39.4% | 8.7% | 2.5 | 274 608 866 | 38.2% | 7.3% | 2 | 0.3% |
| MAT | 288 381 | 67.6% | 8.4% | 2.6 | 526 530 448 | 73.1% | 7.1% | 2.3 | 14.8% |
| BRAINMAX | |||||||||
| WoW | 979 | 23.0% | 100.0% | 0 | 3 200 621 | 19.7% | 100.0% | 0 | 23.0% |
| MoM | 4 012 | 10.4% | 100.0% | 0 | 13 427 878 | 9.0% | 100.0% | 0 | 10.4% |
| YTD | 18 399 | 229887.5% | 100.0% | NA | 61 835 810 | 208003.3% | 100.0% | NA | NA |
| MAT | 28 578 | 357125.0% | 100.0% | NA | 94 574 582 | 318182.9% | 100.0% | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 19 993 | 0.7% | 43.4% | -0.7 | 61 000 308 | -0.7% | 37.1% | -1.6 | 2.3% |
| MoM | 86 011 | 1.9% | 45.8% | 1.5 | 261 993 752 | 0.7% | 40.7% | 0.1 | -1.4% |
| YTD | 444 330 | 32.3% | 43.4% | 4 | 1 351 568 420 | 34.4% | 39.1% | 5.3 | 20.1% |
| MAT | 785 511 | 50.6% | 44.2% | 5.6 | 2 325 783 644 | 50.1% | 39.3% | 6.8 | 31.5% |
| MODELAX-N | |||||||||
| WoW | 23 608 | 4.1% | 19.8% | 0 | 7 393 433 | 3.9% | 10.9% | 0 | 4.1% |
| MoM | 100 062 | -1.1% | 19.8% | 0.4 | 30 933 095 | -1.1% | 10.9% | 0.1 | -2.9% |
| YTD | 532 598 | 418.6% | 18.6% | 15.1 | 167 128 178 | 377.2% | 10.5% | 8.5 | -1.1% |
| MAT | 791 287 | 670.6% | 14.5% | 12.7 | 254 544 212 | 626.7% | 8.2% | 7.2 | -4.0% |
| REDUXIN | |||||||||
| WoW | 16 058 | 3.0% | 34.9% | 0.2 | 73 941 145 | 6.7% | 44.9% | 1.3 | 2.3% |
| MoM | 61 469 | -3.1% | 32.8% | -0.6 | 269 535 359 | 3.1% | 41.9% | 1 | -1.4% |
| YTD | 350 501 | 3.4% | 34.3% | -5.5 | 1 472 874 988 | -1.7% | 42.6% | -7.8 | 20.1% |
| MAT | 613 579 | 9.7% | 34.6% | -6.9 | 2 548 213 988 | 0.6% | 43.1% | -10 | 31.5% |
| REDUXIN FORTE | |||||||||
| WoW | 4 142 | 8.2% | 9.0% | 0.5 | 16 631 321 | 9.0% | 10.1% | 0.5 | 2.3% |
| MoM | 14 438 | -7.4% | 7.7% | -0.5 | 54 217 348 | -8.2% | 8.4% | -0.8 | -1.4% |
| YTD | 81 887 | 34.1% | 8.0% | 0.8 | 309 100 374 | 35.2% | 8.9% | 1.3 | 20.1% |
| MAT | 139 518 | 43.6% | 7.9% | 0.7 | 530 605 487 | 51.4% | 9.0% | 1.6 | 31.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 150 500 | 39.4% | 8.7% | 2.5 | 274 608 866 | 38.2% | 7.3% | 2 | 0.3% |
| BRAINMAX | 18 399 | 229887.5% | 100.0% | NA | 61 835 810 | 208003.3% | 100.0% | NA | NA |
| GOLDLINE PLUS | 444 330 | 32.3% | 43.4% | 4 | 1 351 568 420 | 34.4% | 39.1% | 5.3 | 20.1% |
| MODELAX-N | 532 598 | 418.6% | 18.6% | 15.1 | 167 128 178 | 377.2% | 10.5% | 8.5 | -1.1% |
| REDUXIN CAPS | 350 501 | 3.4% | 34.3% | -5.5 | 1 472 874 988 | -1.7% | 42.6% | -7.8 | 20.1% |
| REDUXIN FORTE | 81 887 | 34.1% | 8.0% | 0.8 | 309 100 374 | 35.2% | 8.9% | 1.3 | 20.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 288 381 | 67.6% | 8.4% | 2.6 | 526 530 448 | 73.1% | 7.1% | 2.3 | 14.8% |
| BRAINMAX | 28 578 | 357125.0% | 100.0% | NA | 94 574 582 | 318182.9% | 100.0% | NA | NA |
| GOLDLINE PLUS | 785 511 | 50.6% | 44.2% | 5.6 | 2 325 783 644 | 50.1% | 39.3% | 6.8 | 31.5% |
| MODELAX-N | 791 287 | 670.6% | 14.5% | 12.7 | 254 544 212 | 626.7% | 8.2% | 7.2 | -4.0% |
| REDUXIN CAPS | 613 579 | 9.7% | 34.6% | -6.9 | 2 548 213 988 | 0.6% | 43.1% | -10 | 31.5% |
| REDUXIN FORTE | 139 518 | 43.6% | 7.9% | 0.7 | 530 605 487 | 51.4% | 9.0% | 1.6 | 31.5% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 690 | 8.3% | 9.4% | 0.2 | 12 684 585 | 9.8% | 7.9% | 0.4 | 5.5% |
| BRAINMAX | 979 | 23.0% | 100.0% | 0 | 3 200 621 | 19.7% | 100.0% | 0 | 23.0% |
| GOLDLINE PLUS | 19 993 | 0.7% | 43.4% | -0.7 | 61 000 308 | -0.7% | 37.1% | -1.6 | 2.3% |
| MODELAX-N | 23 608 | 4.1% | 19.8% | 0 | 7 393 433 | 3.9% | 10.9% | 0 | 4.1% |
| REDUXIN CAPS | 16 058 | 3.0% | 34.9% | 0.2 | 73 941 145 | 6.7% | 44.9% | 1.3 | 2.3% |
| REDUXIN FORTE | 4 142 | 8.2% | 9.0% | 0.5 | 16 631 321 | 9.0% | 10.1% | 0.5 | 2.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 27 026 | -9.8% | 8.7% | -0.2 | 50 138 313 | -8.8% | 7.3% | -0.1 | -8.1% |
| BRAINMAX | 4 012 | 10.4% | 100.0% | 0 | 13 427 878 | 9.0% | 100.0% | 0 | 10.4% |
| GOLDLINE PLUS | 86 011 | 1.9% | 45.8% | 1.5 | 261 993 752 | 0.7% | 40.7% | 0.1 | -1.4% |
| MODELAX-N | 100 062 | -1.1% | 19.8% | 0.4 | 30 933 095 | -1.1% | 10.9% | 0.1 | -2.9% |
| REDUXIN CAPS | 61 469 | -3.1% | 32.8% | -0.6 | 269 535 359 | 3.1% | 41.9% | 1 | -1.4% |
| REDUXIN FORTE | 14 438 | -7.4% | 7.7% | -0.5 | 54 217 348 | -8.2% | 8.4% | -0.8 | -1.4% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs