for Promomed

Update: 04.07.2023

Last week: 25 week 2023 (19.06.2023 - 25.06.2023)

Last full month: May 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 6 690 8.3% 9.4% 0.2 12 684 585 9.8% 7.9% 0.4 5.5%
MoM 27 026 -9.8% 8.7% -0.2 50 138 313 -8.8% 7.3% -0.1 -8.1%
YTD 150 500 39.4% 8.7% 2.5 274 608 866 38.2% 7.3% 2 0.3%
MAT 288 381 67.6% 8.4% 2.6 526 530 448 73.1% 7.1% 2.3 14.8%
BRAINMAX
WoW 979 23.0% 100.0% 0 3 200 621 19.7% 100.0% 0 23.0%
MoM 4 012 10.4% 100.0% 0 13 427 878 9.0% 100.0% 0 10.4%
YTD 18 399 229887.5% 100.0% NA 61 835 810 208003.3% 100.0% NA NA
MAT 28 578 357125.0% 100.0% NA 94 574 582 318182.9% 100.0% NA NA
GOLDLINE PLUS
WoW 19 993 0.7% 43.4% -0.7 61 000 308 -0.7% 37.1% -1.6 2.3%
MoM 86 011 1.9% 45.8% 1.5 261 993 752 0.7% 40.7% 0.1 -1.4%
YTD 444 330 32.3% 43.4% 4 1 351 568 420 34.4% 39.1% 5.3 20.1%
MAT 785 511 50.6% 44.2% 5.6 2 325 783 644 50.1% 39.3% 6.8 31.5%
MODELAX-N
WoW 23 608 4.1% 19.8% 0 7 393 433 3.9% 10.9% 0 4.1%
MoM 100 062 -1.1% 19.8% 0.4 30 933 095 -1.1% 10.9% 0.1 -2.9%
YTD 532 598 418.6% 18.6% 15.1 167 128 178 377.2% 10.5% 8.5 -1.1%
MAT 791 287 670.6% 14.5% 12.7 254 544 212 626.7% 8.2% 7.2 -4.0%
REDUXIN
WoW 16 058 3.0% 34.9% 0.2 73 941 145 6.7% 44.9% 1.3 2.3%
MoM 61 469 -3.1% 32.8% -0.6 269 535 359 3.1% 41.9% 1 -1.4%
YTD 350 501 3.4% 34.3% -5.5 1 472 874 988 -1.7% 42.6% -7.8 20.1%
MAT 613 579 9.7% 34.6% -6.9 2 548 213 988 0.6% 43.1% -10 31.5%
REDUXIN FORTE
WoW 4 142 8.2% 9.0% 0.5 16 631 321 9.0% 10.1% 0.5 2.3%
MoM 14 438 -7.4% 7.7% -0.5 54 217 348 -8.2% 8.4% -0.8 -1.4%
YTD 81 887 34.1% 8.0% 0.8 309 100 374 35.2% 8.9% 1.3 20.1%
MAT 139 518 43.6% 7.9% 0.7 530 605 487 51.4% 9.0% 1.6 31.5%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 150 500 39.4% 8.7% 2.5 274 608 866 38.2% 7.3% 2 0.3%
BRAINMAX 18 399 229887.5% 100.0% NA 61 835 810 208003.3% 100.0% NA NA
GOLDLINE PLUS 444 330 32.3% 43.4% 4 1 351 568 420 34.4% 39.1% 5.3 20.1%
MODELAX-N 532 598 418.6% 18.6% 15.1 167 128 178 377.2% 10.5% 8.5 -1.1%
REDUXIN CAPS 350 501 3.4% 34.3% -5.5 1 472 874 988 -1.7% 42.6% -7.8 20.1%
REDUXIN FORTE 81 887 34.1% 8.0% 0.8 309 100 374 35.2% 8.9% 1.3 20.1%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 288 381 67.6% 8.4% 2.6 526 530 448 73.1% 7.1% 2.3 14.8%
BRAINMAX 28 578 357125.0% 100.0% NA 94 574 582 318182.9% 100.0% NA NA
GOLDLINE PLUS 785 511 50.6% 44.2% 5.6 2 325 783 644 50.1% 39.3% 6.8 31.5%
MODELAX-N 791 287 670.6% 14.5% 12.7 254 544 212 626.7% 8.2% 7.2 -4.0%
REDUXIN CAPS 613 579 9.7% 34.6% -6.9 2 548 213 988 0.6% 43.1% -10 31.5%
REDUXIN FORTE 139 518 43.6% 7.9% 0.7 530 605 487 51.4% 9.0% 1.6 31.5%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 6 690 8.3% 9.4% 0.2 12 684 585 9.8% 7.9% 0.4 5.5%
BRAINMAX 979 23.0% 100.0% 0 3 200 621 19.7% 100.0% 0 23.0%
GOLDLINE PLUS 19 993 0.7% 43.4% -0.7 61 000 308 -0.7% 37.1% -1.6 2.3%
MODELAX-N 23 608 4.1% 19.8% 0 7 393 433 3.9% 10.9% 0 4.1%
REDUXIN CAPS 16 058 3.0% 34.9% 0.2 73 941 145 6.7% 44.9% 1.3 2.3%
REDUXIN FORTE 4 142 8.2% 9.0% 0.5 16 631 321 9.0% 10.1% 0.5 2.3%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 27 026 -9.8% 8.7% -0.2 50 138 313 -8.8% 7.3% -0.1 -8.1%
BRAINMAX 4 012 10.4% 100.0% 0 13 427 878 9.0% 100.0% 0 10.4%
GOLDLINE PLUS 86 011 1.9% 45.8% 1.5 261 993 752 0.7% 40.7% 0.1 -1.4%
MODELAX-N 100 062 -1.1% 19.8% 0.4 30 933 095 -1.1% 10.9% 0.1 -2.9%
REDUXIN CAPS 61 469 -3.1% 32.8% -0.6 269 535 359 3.1% 41.9% 1 -1.4%
REDUXIN FORTE 14 438 -7.4% 7.7% -0.5 54 217 348 -8.2% 8.4% -0.8 -1.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs